Silverpop's Digital Consumer Marketing Summit is a half-day series of educational sessions designed for today's advanced consumer marketers -- particularly those that are heavily engrained in email and Web-based marketing. This event provides key insights to help email and Web marketers that operate in the consumer brand/CPG, direct marketing or retail segments take their game to the next level — driving best practices for the Web 2.0 and Web 3.0 worlds ... a world gone social and 'sideways' ... a Marketing 3.0 world.
The DCM Summit's curriculum analyzes concurrent evolution both in how consumers are using content to make purchase decisions, as well as shifting patterns of influence at both a marketer and brand-community level. It then maps this evolution back to channels, platforms and strategies for building more consumer-centric and more engaged marketing programs in this environment.
This event delivers serious, world–class marketing education. And the best part is that attendance at the DCM Summit is free of charge to qualified marketers. It's being underwritten by Silverpop, and we promise 100% pure education for serious marketers – no product pitches, just learning.
Format
This event series is coming to the Minneapolis area with a live, half–day session that kicks off with lunch followed by four course modules designed and taught by leading marketing experts (see below for details). It will finish with a roundtable discussion with marketers that have experience tackling the 'Marketing 3.0 era'. And then it will be followed by networking over cocktails and hors d'oeuvres among attendees and presenters.
Topics covered will include:
- Building brands in the digital domain from the 'ground-up' via community engagement
- Driving a 'mass one–to–one' style of closed–loop engagement with consumers
- Finding cohesion between inbound/social and outbound/email marketing activities
- Future of email and Web marketing in the Marketing 3.0 world
- Integrated, digital multichannel approaches to reaching the new digital consumer
- Managing marketing accountability and ROI in digital consumer marketing
- Multivariate testing approaches and best practices for optimizing communication
- Shifting patterns of usage of media and content by consumers
- Understanding and leveraging consumer dialogue and behavior to improve content design and campaign engagement
Presenters and panelists will include:
- Loren McDonald, Silverpop
- Dylan Boyd, eROI
- Jack Jia, Baynote
- Scott Silk, SeeWhy
Logistics
Tuesday, August 17, 2010
12:00 — 6:00 PM CT
Westin Edina Galleria
3201 Galleria
Edina, MN 55435
952-567-5000
Agenda
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Cost
As indicated above, this event is being offered free of charge for qualified marketers.
Partners
Silverpop has partnered with leading digital consumer marketing experts to produce this event series and has asked them to just teach, with no product pitches or underlying agenda. You also can expect the same from the Silverpop team. The DCM Summit is focused on 100 percent pure education for serious marketers.
Our partners for the Minneapolis area event include:
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